Warning: This article was written in 2013, the content might be out of date.

Grading the commodity shops

Categories: General

I had an interesting conversation the other day comparing stores based on the Walmart and Mcdonald standard. The following is a comparison.

Walmart < Target/Trader Joe's/Fresh and easy < Whole Foods
Mcdonald < Jack in the box/Wendy's < In N Out/5 Guys and a burger
Starbucks < Seattle's best/Coffee & Tea's leaf < Peet's coffee

The comparison is totally bias, of course. 

On the other hand, the brand store on the left has more stores to the stores on the right, possibly more profitable as well.

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